Yes, the blue is different.
It’s a subtle change, but we think it’s a good one. We softened the turquoise so it would be easier on the eyes, especially when on a screen. When colors are too bright, they are hard to read on white, and white letters are hard to read on the bright background. There’s no special meaning behind it––we just didn’t want to hurt anyone’s eyes.
About all those old logos in our videos…
While it’s not perfect, YouTube is one of the most powerful tools we use to share our library. Not counting our Overview videos, we have about 68 videos on YouTube. A lot of people discover our work because of the many people that have watched and commented on those videos. We want to keep the library more accessible even if it means some videos will have the old logo on them. Keep an eye out for the new logo in the next release, How to Read the Bible: Parables.
What you can do.
This whole project has been powered by people like you from the beginning, and you can help us with this new brand launch too. We have a brand kit available to download for free (desktop only). You can use it if you want to talk about BibleProject at your school or church.
Branding at this scale is difficult to do in-house. The new BibleProject brand was designed by the same team who made the Read Scripture logo. We’re grateful for Mackey Saturday, a fan of the project, who created a mark that’s as simple, sharp, and approachable as this organization.