According to Robert, “the rules of a video are created not as a hindrance but as a guide to make it right. They’re buffers to keep artists focused on the right parts.” These self-imposed regulations are explicit for the artists, but they may be invisible to viewers. “Rules aren’t always seen, but I think they’re felt,” Robert says. “When you take something away from one of our videos, it’s because we guarded the ‘teaching moment’ with protective rules.”
Cubism may seem lawless at first glance, but many of its liberties are actually requirements in disguise. In other words, while you don’t have to imitate nature, you also can’t do anything that imitates nature too closely. Sometimes our artists had to revise images that were accidentally too representational.
“Rules aren’t limited to illustration,” says Robert. “There can be rules governing animation, camera movement, the physics of the world, special effects, or even sound design.”